Google Search Ranking Volatility Heats Up - Movember Update
Starting maybe late Thursday, into Friday, November 7th, I started to feel a Google Search ranking update and volatility brewing.
via Search Engine Roundtable
Read Brief →Discover: Industry Briefs
Fresh, original summaries on SEO, Ads, AdTech, and Web Performance
How To Do A Complete Local SEO Audit: 11-Point Checklist via @sejournal, @JRiddall
If your business depends on local traffic, this audit checklist highlights where to focus for stronger visibility in both organic and AI search.
via Search Engine Journal
Read Brief →FLUQs: Answer the hidden questions or vanish in AI search by Garrett French
Your brand isn’t competing for rankings anymore. The name of the game is reuse.
via Search Engine Land
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SEO
Winning the platform shift by Kevin Wang
How marketers can use AI to drive creativity, expand their reach and provide more value to consumers.
via Search Engine Land
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SEO
What is the inevitable evolution of LLMs and search?
Unpack how stock-driven decisions, market dysfunction & inevitable corrections reshape the future of search as we reach an LLM breaking point.
via Search Engine Land
Read Brief →The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
via Search Engine Land
Read Brief →Google clarifies policy on false information in advertiser verification
Google reinforces policy that submitting false information during advertiser verification is a violation that can lead to account suspension.
via Search Engine Land
Read Brief →ChatGPT ads are coming – and they won’t look like Google Ads
OpenAI CEO Sam Altman says Google’s ad model profits when search fails – and vows ChatGPT will take a different approach to ads and commerce.
via Search Engine Land
Read Brief →Daily Search Forum Recap: November 7, 2025
Here is a recap of what happened in the search forums today...
via Search Engine Roundtable
Read Brief →25 Years Of Google Ads: Was It Better Then Or Now? via @sejournal, @brookeosmundson
Google Ads has transformed from a simple PPC tool into an AI-driven ecosystem. Here’s how 25 years of evolution reshaped the marketer’s playbook. The post 25 Years Of Google Ads: Was It Better Then Or Now?
via Search Engine Journal
Read Brief →Search News Buzz Video Recap: Google Drops Search Features, Tests AI Mode Responses, Ad Click Trickery & More
Google dropped a number of search features and structured data types. Google is testing a new version of AI Mode. Google AI Mode gained three new agentic capabilities.
via Search Engine Roundtable
Read Brief →New Google Merchant Center Preferred Audience Targeting For Promotions
Google added a new promotion targeting option to Google Merchant Center for audience targeting. The option is labeled "preferred audience" and is available when setting up a promotion.
via Search Engine Roundtable
Read Brief →Google Performance Max Gains Waze Ads & Channel Performance Reporting
Google announced it has added Waze ads inventory to Performance Max for store goals campaigns and Channel performance reporting is now available in all Performance Max campaigns in Google Ads.
via Search Engine Roundtable
Read Brief →Google Finance Gets Live Audio, Instant Transcripts & AI Insights
Google has been adding AI features to Google Finance - like what can go wrong? Recently Google's Rose Yao announced Google Finance added live audio, instant transcripts and AI insights.
via Search Engine Roundtable
Read Brief →The Ultimate Cheat Sheet to Holiday Advertising in 2025
Make a winning game plan for your business this season with this complete holiday advertising playbook featuring resources from top platforms. The post The Ultimate Cheat Sheet to Holiday Advertising in 2025 appeared first on WordStream .
via WordStream
Read Brief →Google’s Preferred Sources Tool Is Jammed With Spam via @sejournal, @martinibuster
Google's Preferred Sources tool is surfacing parked domains, spammy domain squatters, and random websites, detracting from legit sites that should be benefiting.
via Search Engine Journal
Read Brief →Google Warns Against Relying On SEO Audit Tool Scores via @sejournal, @MattGSouthern
Google published guidance emphasizing context-driven technical SEO audits over tool-generated scores, explaining when high 404s are normal.
via Search Engine Journal
Read Brief →Google Finance Gets AI Deep Search & Prediction Market Data via @sejournal, @MattGSouthern
Google Finance adds Deep Search for complex research, prediction markets data from Kalshi and Polymarket, and enhanced earnings tracking.
via Search Engine Journal
Read Brief →Google Performance Max Adds Waze Ads And Channel Reporting via @sejournal, @MattGSouthern
Google adds Waze ads to Performance Max for store goals in the U.S. and rolls out channel performance reporting, with search partner reporting coming soon.
via Search Engine Journal
Read Brief →Total Guide to Instagram Advertising (+Tips to Get Started!)
Whether you're getting started with your first Instagram advertising campaign or looking to rework your strategy, this guide has everything you need.
via WordStream
Read Brief →100+ Tasty Thanksgiving Puns to Bake into Seasonal Promos
Feast your eyes on these Thanksgiving puns, ready to serve your customers and followers. The post 100+ Tasty Thanksgiving Puns to Bake into Seasonal Promos appeared first on WordStream .
via WordStream
Read Brief →Data Standards for the Agentic Age
Following a donation from Liveramp, IAB Tech Lab launches agentic standards starting with the open-source User Context Protocol (UCP) The post Data Standards for the Agentic Age appeared first on IAB Tech Lab .
via IAB Tech Lab
Read Brief →AI Prompts for Holiday Marketing Emails, Social Posts, & More
Use AI to grow on every channel this holiday season. These prompts will help you do it. The post AI Prompts for Holiday Marketing Emails, Social Posts, & More appeared first on WordStream .
via WordStream
Read Brief →The psychology of advertising: Turning human behavior into measurable conversions
Advertising is not just a matter of metrics and media spend; it is fundamentally an exercise in understanding human behavior.
via PPC Hero
Read Brief →TCF Device Storage Duration & Access Disclosure v1.1 is open for public comments
Public comment period is open until December 1, 2025 IAB Tech Lab, in partnership with IAB Europe, continues to advance and enhance the Transparency and Consent Framework (TCF) to address the evolving expectations of users, regulators, and registere
via IAB Tech Lab
Read Brief →Attention Rewired: How AI Is Reshaping Consumer Behavior—and Why Standards Matter Now
We’re entering a new era. One where AI isn’t just a tool, but a central force shaping how people search, discover, and engage with content.
via IAB Tech Lab
Read Brief →10 Key Trends & Insights to Inform Your 2026 Marketing Planning
Get the data and insights you need to inform your 2026 marketing plan and stand out from the competition. The post 10 Key Trends & Insights to Inform Your 2026 Marketing Planning appeared first on WordStream .
via WordStream
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Ads
Explorer access is now available for Google Ads API developers
We are rolling out a new Explorer Access level access tier for Google Ads API over the next couple of weeks. This will allow new developers signing up for Google Ads API to gain immediate access to production accounts, no longer limited to test acco
via Google Ads Developer Blog
Read Brief →7 key trends set to shape your ecommerce PPC strategy in 2026
Those days of easy PPC campaigns are long gone. Time was all it took was a budget, a few keywords, and the clicks would follow.
via PPC Hero
Read Brief →October 2025 update to Display & Video 360 API
Today, we’re announcing the October 2025 update to the Display & Video 360 API . This update includes the following: The ability to create and retrieve assets that are used in YouTube and Demand Gen ads.
via Google Ads Developer Blog
Read Brief →PMax Ad Examples for Every Placement (+Tips to Optimize for Each One)
See how your Performance Max ad assets look across placements in this complete PMax ad examples breakdown. The post PMax Ad Examples for Every Placement (+Tips to Optimize for Each One) appeared first on WordStream .
via WordStream
Read Brief →90% of businesses fear losing SEO visibility as AI reshapes search
Businesses aren’t waiting for AI to take over search – 85.7% are investing in AI SEO, and 61.2% plan to spend more on SEO, survey finds.
via Search Engine Land
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SEO
Your ads are dying: How to spot and stop creative fatigue before it tanks performance
Falling CTRs, rising CPCs, and shrinking reach signal creative fatigue. Learn how to spot it early and use data to extend your ads’ lifespan.
via Search Engine Land
Read Brief →Your Q4 ecommerce checklist for peak holiday sales
Get your store ready for the busiest shopping season. This checklist covers key site, creative, and ad steps for Q4 success.
via Search Engine Land
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SEO
Google working on fixing Search Console performance report delay
The report has been stuck on Sunday, October 19th but Google said it will catch up.
via Search Engine Land
Read Brief →Jack Hepp talks about getting fired from his first PPC job
After being fired from his first PPC job, Jack Hepp shares how that became the foundation for his growth into a transparent, trusted PPC expert.
via Search Engine Land
Read Brief →Perplexity Responds To Reddit Lawsuit Over Data Access via @sejournal, @MattGSouthern
Reddit sued Perplexity in over access to Reddit content. Perplexity says it summarizes posts with citations and does not train on them.
via Search Engine Journal
Read Brief →Holiday Email Deliverability: 4 Expert Tips To Reach More Inboxes
Boost your email deliverability this season with insights on how to safeguard your inbox placement effectively. The post Holiday Email Deliverability: 4 Expert Tips To Reach More Inboxes appeared first on Search Engine Journal .
via Search Engine Journal
Read Brief →OpenAI Releases Shared Project Feature To All Users via @sejournal, @martinibuster
ChatGPT's shared projects feature is now available globally across all plans. The post OpenAI Releases Shared Project Feature To All Users appeared first on Search Engine Journal .
via Search Engine Journal
Read Brief →Microsoft Updates Copilot With Memory, Search Connectors, & More via @sejournal, @MattGSouthern
Microsoft’s Copilot Fall Release adds new features, including search improvements, memory, connectors, and more, rolling out now.
via Search Engine Journal
Read Brief →Search Engine Journal Is Hiring! via @sejournal, @hethr_campbell
Search Engine Journal needs a Senior Digital Marketing Project Manager who can keep big ideas flowing, deadlines on track, and team in sync. The post Search Engine Journal Is Hiring! appeared first on Search Engine Journal .
via Search Engine Journal
Read Brief →Measuring When AI Assistants And Search Engines Disagree via @sejournal, @DuaneForrester
As AI assistants shape how information is retrieved, hybrid search becomes the key to ensuring your content remains part of the conversation.
via Search Engine Journal
Read Brief →Fall 2025 Public Comment Period Now Open for Global Privacy Protocol and Data Deletion Request Framework Updates
2025 updates to two key technical specifications: the Global Privacy Protocol (GPP) and the Data Deletion Request Framework (DDRF) The post Fall 2025 Public Comment Period Now Open for Global Privacy Protocol and Data Deletion Request Framework Upda
via IAB Tech Lab
Read Brief →How to win attention with Instagram Reels
Instagram Reels went from “cool new feature” to the heartbeat of the app in just a few years. Shortform video is now how people explore, learn, and decide what to try next.
via PPC Hero
Read Brief →URLPattern is now Baseline Newly available
URLPattern became Baseline Newly available as of September 15, 2025.
via web.dev
Read Brief →Beyond ‘Best Practice’ – A Data-Driven Framework for Smarter Campaigns
For anyone managing a large e-commerce account, Performance Max presents a paradox. It promises unparalleled reach and efficiency, yet it can often feel like you’ve handed over the keys to a black box.
via PPC Hero
Read Brief →From targeting to trust: How privacy-first PPC turns GA4 into a customer compass
The ground under digital marketing is shifting. Third-party cookies are dying, and browsers are locking down tracking. People are actually reading those consent prompts now.
via PPC Hero
Read Brief →Same-document view transitions have become Baseline Newly available
Same-document view transitions (and more view transitions-related features) are Baseline Newly available as of October 14, 2025.
via web.dev
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Ads
Announcing v22 of the Google Ads API
Today, we’re announcing the v22 release of the Google Ads API . To use some of the v22 features, you must upgrade your client libraries and client code. All the updated client libraries and code examples have been published.
via Google Ads Developer Blog
Read Brief →From Price Comparison Pioneer to Google CSS Expert: How to Dominate Your Niche on Google Shopping
Over a decade ago, I was the founder and CEO of a thriving international price comparison company. Back then, our business was booming: seven-digit monthly ad spends with Google, eight-digit revenues, and over 100 million paid leads delivered annual
via PPC Hero
Read Brief →Upgrade your Call-Only Ads to Responsive Search Ads with Call Assets in the Google Ads API
Google Ads is deprecating the call-only ad format. Google Ads API users currently creating or managing call-only ads will need to transition to using Responsive Search Ads (RSAs) with call assets .
via Google Ads Developer Blog
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Ads
Bidding enforcement for conversion environment in in-app conversions no longer planned
On June 30, 2025 we announced that we would roll out a change that would cause our bidding models to start using the presence of the ClickConversion.conversion_environment field in imported in-app conversions for campaign performance.
via Google Ads Developer Blog
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Ads
Open Source Google Ads API MCP Server
We're thrilled to announce the open source release of the Google Ads API Model Context Protocol (MCP) Server , available here .
via Google Ads Developer Blog
Read Brief →What you missed at Signal Shift West Coast
IAB Tech Lab’s Signal Shift West Coast on September 25, 2025, brought together industry leaders in Mountain View, California to tackle the most pressing challenges in Privacy, Addressability, and advertising solutions for a world with fewer cookies
via IAB Tech Lab
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Ads
Correction of an error in the BudgetPerDayMinimumErrorDetails message
When we released V21 of the Google Ads API, we released a field with the wrong name in the BudgetPerDayMinimumErrorDetails message: the field minimum_budget_amount_micros was mistakenly released as minimum_bugdet_amount_micros , with the word “budge
via Google Ads Developer Blog
Read Brief →New to the web platform in September
Discover some of the interesting features that have landed in stable and beta web browsers during September 2025.
via web.dev
Read Brief →September 2025 Baseline monthly digest
Read about various happenings with Baseline during September 2025.
via web.dev
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Ads
Google Mobile Ads Mediation adapters adopt Swift Package Manager
Today, we’re announcing you can start adding Google Mobile Ads mediation adapters to your iOS projects using Swift Package Manager (SPM). Swift Package Manager is Apple's first-party tool for managing project dependencies.
via Google Ads Developer Blog
Read Brief →The Evolution of Curation: From Static Deals to Real-Time Precision
Over the last 18 months, the expansion of sell-side curation has marked a paradigm shift for programmatic advertising, dramatically increasing scale for Deal ID data targeting and enabling faster decisioning at the impression level.
via IAB Tech Lab
Read Brief →A Protocol Buffers standard for OpenRTB
Why a Protocol Buffers standard for OpenRTB boosts programmatic technical integrations The post A Protocol Buffers standard for OpenRTB appeared first on IAB Tech Lab .
via IAB Tech Lab
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