Open Source Google Ads API MCP Server

We're thrilled to announce the open source release of the Google Ads API Model Context Protocol (MCP) Server , available here . This project marks a significant step in democratizing access to Google Ads data for the next generation of AI tools and agent developers. The Model Context Protocol (MCP) is the open standard that allows Large Language Models (LLMs), like Google Gemini, to connect with and act upon external data sources and applications.

By releasing an MCP Server specifically for the Google Ads API , we are making it possible for any MCP-compatible AI application to understand and analyze advertising campaigns through natural language. This initial release is read-only, meaning it can be used for reporting and diagnostics but will not make changes to your account. Please use the GitHub repo for technical issues with the MCP server. For technical support issues with the API, reach out to the Google Ads API support channel.

Advertisers should monitor these changes closely as they may impact campaign performance, bidding strategies, and return on ad spend.

If you have other questions or want to discuss this post, please reach out to us on our “Google Advertising and Measurement Community” Discord server . - Dean Lukies, Google Ads API Team