Google clarifies policy on false information in advertiser verification

Identify traffic-stealing competitors Find untapped keyword opportunities Create content that ranks higher sel logo search icon PPC » Article Share Google has updated its Circumventing Systems policy to include a new example explicitly warning advertisers that submitting false information during the Advertiser Verification process violates its rules and will lead to account suspension. The details: Why we care. This clarification reinforces Google’s zero-tolerance stance on misinformation within its verification programs — meaning even minor inaccuracies could lead to account suspension.

As Google continues tightening identity and transparency requirements, maintaining accurate, verifiable business information is critical to avoid disruptions in ad delivery and preserve account trustworthiness.approach to misrepresentation and fraud. The bottom line . Advertisers should ensure all verification details — from business documentation to contact information — are accurate and truthful. Even small discrepancies could trigger policy enforcement under Google’s expanded verification framework .

This development reflects ongoing changes in how search engines evaluate and rank content, with implications for organic visibility strategies.

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Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc. Anu Adegbola Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and more. In 2008, Anu started her career delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency, client and marketing tech side.