Whether you're getting started with your first Instagram advertising campaign or looking to rework your strategy, this guide has everything you need.

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Advertisers should monitor these changes closely as they may impact campaign performance, bidding strategies, and return on ad spend.

Learn more Loading... Share Instagram is one of the most powerful social media platforms in the game right now.

It has over 2 billion monthly active users, and that number will likely continue to climb year over year. But with so many active users scrolling through their feeds at all hours of the day, how in the world can a small business stand out with organic posts alone? That’s where Instagram advertising comes into play. It allows you to focus on the right people, at the right time, with the right message and imagery.

Key points

  • Use bright colors so that these visual features can stand out amidst the white or black background of the app.
  • You can easily do so right through Meta Ads Manager at the ad level when you are selecting your video creative.
  • Using user-generated content (UGC) and appending testimonials, especially in retargeting campaigns, is a win.
  • Outside of work, Susie loves to get outside for some snowboarding or (once the cold weather melts away) hiking!
  • However, you’ll likely find that certain ad formats or offers work best on one placement type versus another.

Why it matters: May affect campaign performance, policy compliance, or optimization tactics.

Source: WordStream

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