If your business depends on local traffic, this audit checklist highlights where to focus for stronger visibility in both organic and AI search.

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This development reflects ongoing changes in how search engines evaluate and rank content, with implications for organic visibility strategies.

A simple guide to plug-and-play AI tools that free up your time, help you win back repeat customers, and keep your business growing well into the new year. A step-by-step guide to auditing your local SEO presence with strategies to improve authority, visibility, and conversions across Google, AI Mode, and map results.

Local SEO includes several specific tasks geared to establishing the relevance and authority of a business within a targeted geographic area. Search engines and large language models (LLMs) like Google Gemini and ChatGPT reference many different data points to determine who will be surfaced in their respective result sets, which include AI Overviews and AI Mode in Google, featured snippets, local map packs, image or video carousels, and other emerging search formats. So, how can you identify and prioritize optimizations with the greatest potential to deliver converting traffic to your website or your business door from traditional organic local SEO or AI search? Below, we’ll walk through an evaluation of each key facet of your local search presence and uncover your best opportunities to improve your visibility in traditional organic and AI search.

Key points

  • Recent studies have revealed unlinked brand mentions and citations play a significant role in AI Visibility .
  • A comprehensive local SEO audit should identify and review the strengths and weaknesses of your competition .
  • Further, Google has signalled its commitment to AI Mode by recently integrating it into the Chrome address bar .
  • From a local business perspective, this may include linking to relevant local organizations, partners, or events.
  • An accurate, comprehensive GBP is critical to establishing visibility in organic and now AI search results.

Why it matters: Could influence rankings, visibility, or content strategy decisions.

Source: Search Engine Journal

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