Google Finance adds Deep Search for complex research, prediction markets data from Kalshi and Polymarket, and enhanced earnings tracking.

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This development reflects ongoing changes in how search engines evaluate and rank content, with implications for organic visibility strategies.

A simple guide to plug-and-play AI tools that free up your time, help you win back repeat customers, and keep your business growing well into the new year. Google Finance adds Deep Search for complex research, prediction markets data from Kalshi and Polymarket, and enhanced earnings tracking.

Google Finance is rolling out Deep Search capabilities, prediction markets data, and enhanced earnings tracking features across its AI-powered platform. The updates expand Google Finance beyond basic market data into multi-step research workflows and crowd-sourced probability forecasting. Google announced the changes today, with features rolling out over the coming weeks, starting with Labs users. Deep Search handles complex financial queries by issuing up to hundreds of simultaneous searches and synthesizing information across multiple sources.

Key points

  • Google announced the changes today, with features rolling out over the coming weeks, starting with Labs users.
  • An example query includes “What will GDP growth be for 2025?” The feature rolls out this week to Labs users first.
  • You can query future market events directly from the search box to see current probabilities and historical trends.
  • Deep Search and prediction markets roll out over the coming weeks, with Labs users getting early access.
  • The Earnings tab shows scheduled calls, streams live audio during calls, and maintains transcripts for later reference.

Why it matters: Could influence rankings, visibility, or content strategy decisions.

Source: Search Engine Journal

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