See how your Performance Max ad assets look across placements in this complete PMax ad examples breakdown. The post PMax Ad Examples for Every Placement (+Tips to Optimize for Each One) appeared first on WordStream .

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Advertisers should monitor these changes closely as they may impact campaign performance, bidding strategies, and return on ad spend.

Learn more Loading... Share Performance Max campaigns are the farthest-reaching ads you can have on Google.

In a single campaign, you can reach users on Google Search, Display, YouTube, Gmail, Discover, and Maps. Advertisers using PMax can leverage many different types of assets that will be adjusted, combined, and reorganized to fit into each of the unique placements across those six channels. With that level of variability, it can be difficult to create compelling ads that fit into each place. Knowing what portion of an ad is going to show where, if you’re not already familiar with these ad placements, can be a challenge.

Key points

  • Others use very few assets and also need to be compelling in just a short portion of text, and maybe an image.
  • In the examples below, you can see the headlines and descriptions I’ve provided in all different combinations.
  • For those of you who have been around a while, you’ll recognize these assets formerly known as ad extensions .
  • I highly encourage you to use your own compelling videos that follow the regular YouTube video best practices .
  • Get the Small Business Marketing Trends Report for 2026 to find out what else beyond PMax you should be trying!

Why it matters: May affect campaign performance, policy compliance, or optimization tactics.

Source: WordStream

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