Google Search Ranking Volatility Heats Up - Movember Update

Starting maybe late Thursday, into Friday, November 7th, I started to feel a Google Search ranking update and volatility brewing. Like I've been saying since the num=100 parameter change , it has been harder to validate those feelings, but based on the chatter I have been seeing in the SEO community and some of the third-party Google Search tracking tools, I think there was a Google update around November 7, 2025. And why not name it the Movember - only because this weekend I saw a nice moustache, coinciding with this volatility.

The last time I reported on Google ranking volatility was what I called the Halloween update and then between October 15th to 17th and then on October 7/8th and to be honest, there has been a lot less chatter since Google turned off the ability to see 100 results per page and the tools began to recalibrate . But that being said, SEOs can tell, outside of these tools, when there is a ranking adjustment and it seems there was a significant one around October 16th. So what am I seeing that makes me believe there was an update around November 7th? Let's start with the chatter within the SEO community.

This development reflects ongoing changes in how search engines evaluate and rank content, with implications for organic visibility strategies.

Here are some quotes from the comments on this site, from WebmasterWorld and then me asking on X . Rankings are the same though.

Google is definitely doing something. Here are some of the responses to this question I posted on X yesterday: Anyone seeing Google search ranking movement on their sites over the past couple of days? There are a lot more responses on X, but you can click through to read them. Here are what the tools are showing over the past couple of days: Semrush : Mozcast : Wincher : Advanced Web Rankings : Accuranker : SimilarWeb : Mangools : Data For SEO : SERPstat : Sistrix : CognitiveSEO : Algoroo : Zutrix : Wiredboard's Aggregator of Tools - this report shows the aggregate of the tools above and plots them on one chart: So what are you all seeing?