ChatGPT ads are coming – and they won’t look like Google Ads

Identify traffic-stealing competitors Find untapped keyword opportunities Create content that ranks higher sel logo search icon PPC » Article Share OpenAI CEO Sam Altman said ChatGPT will likely try ads “at some point” but he still has “no idea” what ads will look like. Altman also doesn’t see ads as OpenAI’s “biggest revenue opportunity.” In an interview on Conversations with Tyler, Altman also took another direct shot at Google’s ad model: His point. Google makes money when results fall short.

ChatGPT should only make money when it earns users’ trust, according to Altman. Why we care. If Altman’s ChatGPT ad model vision becomes reality, the path from question to recommendation to purchase could all take place in a single conversation. Brands and businesses will need to figure out how to remain visible in these new search journeys.

This development reflects ongoing changes in how search engines evaluate and rank content, with implications for organic visibility strategies.

How Altman would do ChatGPT Ads . Show the best recommendation first.

Then, if a user books or buys with one click, OpenAI could take a small commission that doesn’t affect results. What he won’t do . ChatGPT won’t have pay-to-play answers. If money corrupts rankings, trust collapses, according to Altman.