Here is a recap of what happened in the search forums today...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Ads now uses your PMax campaigns for Waze ads. Google also expanded channel performance reporting to all PMax campaign users.

Google Finance added a ton of new AI features. Google Merchant Center has new preferred audience targeting for promotions. Google Merchant Center also added a new content creative section. Google Discover has numerous ongoing tests.

This development reflects ongoing changes in how search engines evaluate and rank content, with implications for organic visibility strategies.

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Key points

  • This work by Search Engine Roundtable is licensed under a Creative Commons Attribution 3.0 United States License.
  • Google also expanded channel performance reporting to all PMax campaign users.
  • Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
  • Google Merchant Center has new preferred audience targeting for promotions.
  • Google Merchant Center also added a new content creative section.

Why it matters: Could influence rankings, visibility, or content strategy decisions.

Source: Search Engine Roundtable

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