New Google Merchant Center Preferred Audience Targeting For Promotions

Google added a new promotion targeting option to Google Merchant Center for audience targeting. The option is labeled "preferred audience" and is available when setting up a promotion. This promotion can be seen by customers who are new to your store or who are based in a certain location.

There are two options, new customer and location. This change was spotted by Emmanuel Flossie who wrote on LinkedIn and on his blog , "Is Google blessing us with another feature for promotions just in time for Black Friday? Yes they did!" He added: That said, it’s somewhat puzzling why new customer targeting is only available for Shopping ads, while location targeting is limited to organic searches. Both options should be available across all listing types, especially when running region-specific campaigns or in-store promotions.

This development reflects ongoing changes in how search engines evaluate and rank content, with implications for organic visibility strategies.

Still, these updates are a step in the right direction, giving advertisers more tools to personalize offers and reach customers in more innovative ways. Here is a screenshot of this setting: Here is a short video he made on it: Forum discussion at LinkedIn .

The content at the Search Engine Roundtable are the sole opinion of the authors and in no way reflect views of RustyBrick ®, Inc Copyright © 1994-2025 RustyBrick ® , Inc. Web Development All Rights Reserved. This work by Search Engine Roundtable is licensed under a Creative Commons Attribution 3.0 United States License. Creative Commons License and YouTube videos under YouTube's ToS .