Schema Deployment SOP

Updated 25 October 2025
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Schema Deployment SOP

  1. Requirements Gathering
  2. Collect the template type, target URLs, and business goals.

  3. Confirm ownership of structured data updates within engineering.

  4. Draft JSON-LD

  5. Use the Meta Extractor to reference existing schema implementations.

  6. Generate updated JSON-LD and validate mandatory properties using Google's Rich Results Test.

  7. Code Review & QA

  8. Submit changes via pull request and request review from SEO and engineering leads.

  9. Validate the staging environment with the Meta Extractor and record results.

  10. Deployment

  11. Coordinate release timing, ensuring robots.txt and sitemap entries align with the new content.

  12. Monitor Search Console Enhancements tab for errors or warnings.

  13. Post-Launch Monitoring

  14. Track impressions and CTR changes for impacted URLs.
  15. Document lessons learned in the shared schema tracker for future iterations.