Anchor Text Policy

Purpose

Maintain consistent anchor text practices that reinforce priority pages and improve accessibility.

Guidelines

• Use descriptive anchor text that communicates value and destination.
• Keep anchor text under eight words when possible.
• Avoid repeating the same anchor text more than twice on a single page unless part of navigation.
• Include calls to action for product or conversion-focused links.

Governance

• SEO team reviews anchor text changes during weekly audits with the Link Analysis Explorer.
• Major updates require approval from the content strategy lead.
• Document any exceptions in the internal linking governance tracker.